Logo Design

Making you stand out in the crowd.
Home / Portfolio / Branding

Mears Tactical

Direct to consumer suppler of tactical gear and clothing for law enforcement & military.

1. Case study

With the ongoing conflicts world wide and the needs of law enforcement for durable equipment and gear at competitive prices, Mears Tactical is a direct to consumer supplier. The original concept was for a "tactical beaver" but after some research and discussion this idea was dropped for a more direct approach.

2. Result

The result was using the name and elements with in to bring out the concept of the "tip of the spear" imagery that would covey a sense of readinesses and strength.

3. Experience

Working on this project I was able to get a very good look inside to the brands and type of gear people in these professions need and rely on daily. By cutting out the middle man Mears Tactical has been able to offer better discounts and faster service to these individuals.
Lets talk